HubSpot Review 2024: Features, Pricing, and More

Customer Relationship Management (CRM) platforms are the backbone of any growing business, helping to manage interactions with customers and streamline various business processes. While HubSpot has emerged as a major player in this space, it's not the only option out there. If you're searching for a HubSpot alternative, you're in the right place. In this article, we'll explore some of the best HubSpot alternatives, comparing features, pricing, and pros and cons to help you make an informed decision.

What is HubSpot?

HubSpot is a popular CRM platform known for offering a wide range of marketing, sales, and customer service tools. Its features include email marketing, content management, social media management, sales pipeline tracking, and customer support automation. HubSpot's versatility makes it an appealing option for businesses of all sizes, from small startups to large enterprises. However, some users have concerns regarding HubSpot pricing and its limited features on lower-tier plans, prompting them to seek HubSpot alternatives.

HubSpot Features

HubSpot provides an extensive set of features, including:

• CRM and contact management
• Email marketing automation
• Social media management tools
• Lead generation and nurturing
• Analytics and reporting
• Live chat and chatbots
• Integration with WordPress, Shopify, and other platforms
• Sales pipeline management

While these features can be highly beneficial, the cost associated with HubSpot's premium plans can be a limitation, especially for small businesses. Let's take a closer look at HubSpot pricing.

HubSpot Pricing

HubSpot offers a range of pricing plans, with its free plan providing basic CRM features. However, if you need access to advanced tools like marketing automation, sales pipeline tracking, or custom reports, you'll need to opt for paid plans. Here's a breakdown of the current HubSpot pricing plans:

• Free Plan: Basic CRM tools and limited marketing features
• Starter Plan: Starting at $50/month, offers enhanced marketing and sales tools
• Professional Plan: $800/month, advanced automation, analytics, and customer support tools
• Enterprise Plan: $3,200/month, designed for large-scale businesses with custom needs

Many businesses find HubSpot's higher-tier plans too costly. Additionally, HubSpot's chatbot functionality and live chat tools come with additional pricing considerations, further increasing the cost. As a result, many users are left searching for a more affordable HubSpot alternative.

Top HubSpot Alternatives

If HubSpot's pricing or features don't align with your needs, there are several HubSpot alternatives worth exploring. Each of these alternatives offers CRM solutions that cater to different business sizes and requirements. Below are some of the most popular options:

1. Salesforce

Salesforce is one of the most well-known CRM platforms on the market, often considered a direct HubSpot competitor. It offers highly customizable CRM solutions that can scale with your business, making it a favorite among large enterprises. Salesforce's features include lead management, opportunity tracking, and customizable dashboards. While it is a powerful tool, its pricing is comparable to HubSpot, and it can be overwhelming for smaller businesses.

2. Zoho CRM

Zoho CRM is a more affordable alternative to HubSpot, with plans starting as low as $12 per user per month. It offers features like sales automation, lead management, and email marketing. Zoho also integrates seamlessly with other Zoho products, which can be beneficial for businesses already using their suite of software tools.

3. Pipedrive

Pipedrive is another excellent HubSpot alternative, especially for businesses focused on sales processes. Its easy-to-use interface and pipeline management tools make it a great option for small to medium-sized businesses. Pipedrive's pricing is also competitive, with plans starting at $14.90 per user per month.

4. Freshworks CRM

Freshworks CRM (formerly known as Freshsales) is a strong alternative to HubSpot, offering a wide range of CRM tools, including lead scoring, automation, and integration with other Freshworks products. Its pricing starts at $29 per user per month, which makes it a more affordable option for businesses looking for comprehensive CRM features.

5. ActiveCampaign

ActiveCampaign is primarily known for its marketing automation features, but it also provides robust CRM tools. ActiveCampaign is often considered a good HubSpot alternative for businesses prioritizing email marketing and customer engagement. The pricing starts at $9 per month, making it one of the more affordable choices.

6. Insightly

Insightly is a user-friendly CRM tool that integrates with Google Workspace, making it a convenient option for businesses already using Google's suite of tools. It offers project management features alongside its CRM functionalities, making it unique among HubSpot alternatives.

HubSpot Review: Features, Pricing, Pros & Cons

Now that we've explored some HubSpot competitors, let's dive deeper into a comprehensive HubSpot review. We'll assess HubSpot's key features, pros and cons, and how it stacks up against its alternatives.

HubSpot Pros and Cons

Pros:

• All-in-One Platform: HubSpot combines marketing, sales, and customer service tools in one platform.
• Ease of Use: HubSpot's interface is intuitive, making it easy to get started, especially for small businesses.
• Comprehensive Free Plan: The free plan offers many essential CRM tools, making it accessible to businesses on a budget.
• Robust Integrations: HubSpot integrates with WordPress, Shopify, and other popular platforms, enhancing its functionality.

Cons:

• Expensive Premium Plans: While the free plan is appealing, HubSpot's higher-tier plans are costly, especially for small businesses.
• Limited Features on Free Plan: The free plan lacks advanced features, and users need to upgrade to access essential tools like automation.
• Pricing for Add-ons: Features like the HubSpot chatbot and live chat are not included in the base plan, adding to the overall cost.

HubSpot Chatbot and Live Chat

HubSpot's live chat and chatbot features are increasingly important for businesses aiming to improve customer engagement. While the chatbot tool is efficient and integrates well with the CRM, it comes at an additional cost, which may not be feasible for businesses on tight budgets.

HubSpot chat Alternatives

HubSpot vs Zendesk

Zendesk is a powerful customer service and support platform renowned for its advanced ticketing system. It effectively handles customer inquiries across multiple channels, such as live chat, email, and phone, making it an excellent choice for businesses with extensive customer support teams. With its detailed analytics and highly customizable workflows, Zendesk optimizes customer support processes, enhancing both efficiency and productivity in managing customer interactions. Zendesk review, pricing, pros and cons.

HubSpot vs Tawk.to

Tawk.to is a free and easy-to-use live chat platform that enables businesses to interact with website visitors in real-time. It offers a seamless live chat experience, along with features such as visitor tracking, messaging, and team collaboration tools. Tawk.to is an affordable solution for businesses of any size seeking to provide live customer support on their websites without incurring significant costs. Tawk.to review.

HubSpot vs Chatfuel

Chatfuel is a top platform for creating chatbots on Facebook Messenger. With its user-friendly interface, it allows anyone to build bots without the need for coding skills, making it ideal for marketers and small businesses. Using a template-based approach, Chatfuel enables quick setup of conversational flows and integrates seamlessly with the Facebook ecosystem. Chatfuel review.

HubSpot vs Front

Front is an inbox management and collaboration platform tailored for customer support teams. It consolidates emails, messages, and other communications into a unified shared inbox, enabling team members to collaborate effectively. Front excels in handling large volumes of inquiries and offers team-wide visibility into customer interactions, making it easier to deliver seamless and efficient customer support. Front review.

HubSpot vs Tidio

Tidio is a flexible live chat platform that integrates live chat, chatbot automation, and email marketing features. It enables businesses to engage with website visitors in real-time while utilizing chatbots to automate responses. Tidio seamless integration with websites and email marketing tools makes it a great option for businesses looking to centralize their customer communication efforts. Tidio review.

HubSpot vs Crisp Chat

Crisp Chat is a customer support platform that provides live chat, a shared inbox, and multi-channel messaging. It excels at unifying communication across multiple platforms, including websites, social media, and messaging apps. Crisp also features visitor tracking, chatbot functionality, and a comprehensive help desk, enabling businesses to efficiently manage and resolve customer inquiries. Crisp chat review.

HubSpot vs LiveChat

LiveChat is a popular customer support solution designed with a focus on live chat capabilities, making it ideal for businesses that want to provide immediate responses to website visitors. It integrates seamlessly with CRMs and other customer service tools, allowing for smooth management and tracking of conversations. With its user-friendly interface and fast response features, LiveChat is a go-to choice for customer support teams. LiveChat review.

HubSpot vs Intercom

Intercom is a versatile customer messaging platform that blends live chat, chatbots, and customer support into one solution. It enables businesses to engage with customers across multiple channels while leveraging powerful automation tools. Intercom excels in both marketing and customer support, offering in-app messaging and email integration to deliver personalized customer experiences at scale. Intercom review.

HubSpot vs Olark

Olark is a live chat platform that specializes in delivering real-time customer support. Popular among businesses for engaging with website visitors, it offers features such as chat transcripts, team management, and automated chat rules. Olark is perfect for companies seeking a straightforward and dependable solution for live chat interactions, along with added tools for analytics and reporting. Olark review.

HubSpot vs Respond.io

Respond.io is a unified messaging platform that integrates seamlessly with multiple messaging apps such as WhatsApp, Messenger, and more. It excels at managing multi-channel communications through a single interface, simplifying the process of handling inquiries across different platforms. With advanced automation and contact management features, Respond.io is an excellent option for businesses looking to streamline and centralize their messaging operations. Respond.io review.

HubSpot vs JivoChat

JivoChat is a versatile communication tool that supports live chat, phone calls, and social media messaging. It is recognized for its simplicity and effectiveness in helping businesses connect with customers in real time. JivoChat offers a comprehensive communication experience and integrates effortlessly with CRM systems, making it an excellent choice for customer service teams seeking an all-in-one solution. JivoChat review.

HubSpot vs Gorgias

Gorgias is a helpdesk solution tailored for e-commerce businesses, offering live chat, ticketing, and automation features. It integrates seamlessly with major e-commerce platforms like Shopify, enabling businesses to manage customer service directly within their store's ecosystem. Gorgias stands out for its deep integration with e-commerce workflows, making it an ideal choice for online retailers aiming to streamline their customer support operations. Gorgias review.

HubSpot vs Chaport

Chaport is a live chat solution that offers a clean, user-friendly interface for businesses to engage with customers in real time. It provides essential features like chatbots, automated messaging, and visitor tracking. Chaport is ideal for small to medium-sized businesses looking for a simple and cost-effective live chat solution. Chaport review.

HubSpot vs Zoho Chat

Zoho Chat is part of the Zoho CRM suite and provides robust live chat and automation features. It integrates seamlessly with other Zoho applications, allowing businesses to manage customer relationships efficiently. With features like AI-powered chatbots and CRM integration, Zoho Chat is a strong option for businesses already using Zoho products for customer management. Zoho chat review.

HubSpot vs Reamaze

Reamaze is a customer support platform that offers live chat, ticketing, and social media integration. It is designed specifically for e-commerce businesses, providing tools to manage customer inquiries and track customer interactions across multiple channels. Its deep integration with e-commerce platforms makes it a top choice for online stores looking to enhance their customer service operations. Reamaze review.

HubSpot vs HelpScout

HelpScout is a customer service platform focused on email support, live chat, and knowledge base creation. It excels in helping businesses provide personalized support and manage customer inquiries effectively. With features like customer profiles, team collaboration tools, and in-depth analytics, HelpScout is ideal for businesses looking to build long-term customer relationships through excellent support experiences. Helpscout review.

HubSpot vs Smartsupp

Smartsupp combines live chat with visitor recording and chatbots, allowing businesses to engage with website visitors and analyze user behavior. Its unique ability to track visitor interactions and integrate with e-commerce platforms makes it a valuable tool for businesses that want to optimize their customer engagement and support strategies. Smartsupp review.

HubSpot vs ClickDesk

ClickDesk is a live chat and helpdesk platform that combines live chat with voice and video calls, allowing businesses to interact with customers across multiple channels. It is particularly strong in providing a multi-channel support experience, making it an ideal solution for businesses that need to offer instant, personal customer service through various communication methods. Clickdesk review.

HubSpot vs Collect.chat

Collect.chat is a chatbot platform that specializes in creating interactive forms for lead capture and customer feedback. It is a no-code solution that allows businesses to build conversational forms for their websites easily. Collect.chat is ideal for businesses that want to automate lead generation and collect customer feedback without the need for complex chatbot programming. Collect chat review.

HubSpot vs Userlike

Userlike is a live chat platform that integrates with popular messaging apps like WhatsApp and Facebook Messenger. It allows businesses to manage conversations across multiple channels and provides an intuitive interface for both customers and support teams. Userlike is known for its seamless messaging experience and is ideal for businesses that want to provide customer support through various chat channels. Userlike review.

HubSpot vs Formilla

Formilla provides live chat and AI-powered chatbot solutions tailored for website customer support. With real-time visitor monitoring, mobile chat functionality, and automated messaging, it offers a robust option for businesses aiming to engage directly with website visitors. Its AI capabilities also enable businesses to automate responses to frequently asked questions, enhancing efficiency in customer interactions. Formilla review.

HubSpot vs Landbot

Landbot is a no-code platform for creating conversational chatbots primarily for websites and web apps. It is known for its visual chatbot builder, which makes it easy for businesses to design interactive chatbots without any technical skills. Landbot is perfect for businesses that want to offer an engaging, conversational experience to their website visitors and automate repetitive tasks. Landbot review.

HubSpot vs Freshchat

Freshchat is a customer messaging platform built for support teams, offering live chat, bots, and multi-channel communication. It integrates seamlessly with Freshdesk, making it an excellent choice for businesses already using Freshworks products. Freshchat is ideal for teams looking to deliver personalized customer support and engage users across various channels, including websites, mobile apps, and social media platforms. Freshchat review.

HubSpot vs ManyChat

ManyChat is a top chatbot platform focused on automating marketing and customer engagement on social media platforms like Facebook Messenger and Instagram. Its standout feature is an intuitive drag-and-drop interface, enabling businesses to build sophisticated conversational flows without requiring any coding skills. ManyChat's strong integration with social media advertising tools makes it a powerful solution for businesses that rely on Messenger and Instagram for lead generation and customer interactions. ManyChat review.

HubSpot Integrations

One of HubSpot's strengths is its ability to integrate with a wide range of third-party platforms, including HubSpot WordPress and HubSpot Shopify. This level of integration allows businesses to streamline their processes and data management across platforms. HubSpot also offers a wide variety of APIs, making it a versatile choice for businesses looking to customize their CRM experience.

HubSpot Support and Helpdesk

HubSpot provides excellent customer support, offering a comprehensive helpdesk, live chat box, and access to an extensive knowledge base. However, access to premium support is available only with higher-tier plans, which may be a downside for smaller businesses relying on the free or starter plans.

Final Thoughts on HubSpot Competitors

Choosing the right CRM for your business depends on a variety of factors, including pricing, features, scalability, and ease of use. While HubSpot is a powerful tool with a comprehensive free plan, its higher-tier plans may not be feasible for all businesses, prompting many to seek out HubSpot alternatives.