Comprehensive Guide: What Mailchimp Does for Your Business

Introduction

Mailchimp is widely regarded as one of the top email marketing tools in the world. It’s used by over 13 million people, and the uses of Mailchimp can vary based on niche and requirements. At first, it was mainly used for email marketing, but now it has become one of the most fully-fledged solutions on the market. That does make us wonder, what does Mailchimp do and is it a good idea to use it for your business? Is the email Mailchimp tool something that can help your company grow? Let’s see for ourselves.

What is Mailchimp?

Mailchimp is a powerful email marketing company and it was founded in 2001. The focus was to create a powerful tool to help businesses reach a huge amount of people. Generally, Mailchimp is used for a lot of different things these days. It comes down to the type of business you want to have, and how you want to connect with customers. Mailchimp can:

Provide lead capture services via web forms that will help you acquire email addresses.
Help with email broadcast services, such as email reporting, email templates, A/B testing, nurture campaigns, and multivariate testing.
Include ecommerce, website builder, and landing page creator, and accept online payments for restricted countries like the UK and the US.
Be used for sending postcards and social media management.

Yes, Mailchimp has grown immensely over the years, and now you can have a Mailchimp drip campaign, even send postcards to customers. Plus, the chimp email service has constantly improved. And the best part is that it can help you obtain great value, without overspending. That proves how much of a game changer that entire experience really is.

Things Mailchimp Can’t Do

Mailchimp can be very expansive, but it also has limits, too. While you can use it as a CRM, it’s not exactly a great idea to do so, since it’s not meant to be a full-on CRM, so keep that in mind.

How Does the Mailchimp Pricing Vary?

The important thing to keep in mind with Mailchimp is the fact that costs will always vary based on how many emails you want to send. As a free user, you can send up to 1000 emails. When you go up to $350 a month, that will give you the ability to send 150,000 emails. So it’s possible to pay as much as you need, based on how many emails you want to send. Once you get past the Mailchimp login, you will have the option to create the desired email and send it to the recipients. It’s a very effective system, and it can provide excellent value, exactly what you need to consider.

How Does Mailchimp Work?

The idea here is that you can start creating your own email marketing newsletters. And once you create the newsletter, you can send it to the desired number of people. Mailchimp also helps you create your own email list, which will help enhance the experience and provide a more cohesive, professional approach.

It’s also a good idea to note that Mailchimp will help you with training materials and there are many places online like YouTube or Udemy where you can get extra training. That’s great, and it will only lead to a more exciting and fun experience for you to explore every single time.

Does Mailchimp Allow You to Track Performance?

Of course, Mailchimp has a dedicated dashboard where you can see all the info. They cover a variety of things here, from engagement to list growth, revenue reports, and many others. You will be able to access all the info to ensure you have a great experience, while ensuring that you connect with the right customers and offer them a very good experience every single time.

Additionally, when it comes to reporting, Mailchimp is very extensive. It has email campaign reports, along with ad reports, landing page, and automation reports. Being able to track performance for every single thing does help quite a bit, and it will only lead to a more cohesive experience every time you use it. Plus, the advantage is that you can track the desired timespan, so it’s versatile and easy to adjust to your own requirements without any hassle.

Great Integrations

Over the years, Mailchimp has continued to offer integration for some of the most popular apps on the market. That’s why now it’s possible to have integrations for analytics tools, content, design, customer service, marketing, social, ecommerce, and many others. It just goes to show there’s a ton of value to be had here, and being able to use such integrations certainly helps save a lot of time.

What Industries Use Mailchimp?

Mailchimp can be used by pretty much any industry, and that’s the main strength. It can be great for retail and ecommerce, but also web and mobile apps. It’s just as good for online marketing agencies, startups, and small businesses. On top of that, it’s designed to be flexible, and it will give you some amazing features, while still being adaptable as well. That’s why we highly recommend giving it a shot, especially if they provide a great result and very good value.

A Very Reliable Email Marketing Tool

Mailchimp automated emails are direct, easy to customize, and you have a plethora of customization features. The entire system is made with ease of use in mind, and the results you receive are quite impressive. They do an excellent job when it comes to delivering very good value, and you will certainly appreciate the unique services provided.

We should also note that the CRM system in here, while simplistic, gets the job done a lot better than expected. It will allow you to view more info about your customers, their preferences and so on. In doing so, you will have access to a personalized campaign that’s very easy to adapt to your needs. And yes, it does take a bit to learn more about the features provided, but it’s always fair and a detailed solution with impressive features. Which is exactly what you want to pursue here.

And yes, Mailchimp also has a ton of great things here, ranging from the social media integration to landing page builder. You will particularly appreciate the reporting and analytics tools, just because they are so versatile and easy to adapt to your requirements. All in all, there’s a lot to like here, and it will provide a very cohesive experience every single time.

Conclusion

Should you use Mailchimp? Yes, if you are interested in doing adequate email marketing, this is maybe one of the best tools on the market. It’s very powerful, reliable, and it can provide a tremendous return on investment. It’s definitely a professional solution for anyone who is looking to connect with clients, boost their growth and also streamline their growth. We highly recommend testing the Mailchimp free trial up to 1000 customers, and then you can go onward from there!