Top Marketing Automation Platforms: Benefits and Best Tools for 2024

What are the benefits of using marketing automation platforms?

• You can speed up many business processes, while finding it easier to implement rightful solutions and saving a lot of time.
• The marketing team gets more time to work on the tasks at hand, while also not having to worry about any major challenges or downsides.
• You can help improve your marketing efforts and learn how to create a better, more cohesive and better-defined strategy all the time.
• By automating tasks with the best tools for marketing automation, you will have a marketing channel that's constantly working for you.
• Of course, you can also save a lot of effort and time, while using the remaining resources somewhere else. That's certainly a thing to take into consideration, and something to consider as much as possible.

Best automation platforms you can use today

• ActiveCampaign

  ActiveCampaign does an excellent job at helping you automate many of the marketing tasks. It helps implement CRM tools and email marketing as well. That makes ActiveCampaign one of the best marketing automation software on the market. Pricing will vary based on the features you need and number of contacts.

• Mailchimp

  If you want to automate email marketing, then Mailchimp is by far one of the best solutions on the market. It's designed from the ground up to help you reach as many people as possible with your emails. It can be a B2C or B2B marketing automation toolkit, and it's possible to reach up to 100k people with your emails. Pricing will vary based on how many contacts you have, among others. But it can be very inexpensive.

• Referral Rock

  When you're looking to automate the referral process, then Referral Rock can be a solid option. You can set up a referral program for your business. Some might want influencer marketing, refer-a-friend or other solutions like that. It's possible to fully customize everything, and you can even assess the performance of your program as well.

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• AdRoll

  AdRoll focuses a lot on advertising automation. It's possible to retarget your potential customers, and it will also make it easy to ensure that you create a better campaign. This time, that has the potential to bring in more leads and customers in the long term. Being able to optimize and customize your ads the way you want is great, because it can lead to more conversions and consistent results every single time.

• Prisync

  Many competitors might have better pricing, and that could be a detractor for your customers. With Prisync, you have an ecommerce marketing automation service. With its help, you can easily compare prices among competitors and see the overall activity of your competition. Armed with that information, it will become easier to narrow down the right strategy which fits your needs and requirements. That's going to only make things better, which is exactly the thing to pursue. Optimizing your pricing strategy based on the competitors can be a game changer, and that's why using a pricing automation tool is extremely helpful.

• Leadfeeder

  You can use Leadfeeder if you want to have a tool focused on customer journey automation. It basically tells you what companies visit your website. Leadfeeder will also show the contact info for employees at the company. So if you are actively working in the B2B space and want to find new clients, Leadfeeder offers inherent ways for you to improve that process in a more consistent manner.

• Act-On

  Act-On is a tool in a similar vein. It's a great tool if you want marketing automation for services and it's within the enterprise sector. You can easily personalize the process and implement a better, more comprehensive set of capabilities, while connecting the marketing and sales teams. It also has CRM integration, automated workflows, reporting, lead scoring and even email creation.

• Hootsuite

  Hootsuite is a prime tool for anyone who wants to focus on social media automation tools. It makes it easy to manage social accounts in a single place. You can easily schedule content, monitor brand-related conversations, it even has a content library that you can curate from. Simply put, it offers one of the best marketing automation systems for social media. It's designed to be very powerful, effective and comprehensive. That can prove to be a game changing approach, and it can lead to outstanding results.

• CoSchedule

  If you want a powerful set of tools, CoSchedule is great for you, because it allows social media strategizing and planning. Like Hootsuite, it gives everything you need in a single place. That's effective, and it makes the process of enhancing your experience much better than expected. You can easily boost the workflow and ensure consistency across multiple channels.

• Omnisend

  Omnisend is one of the do-it-all marketing automation platforms. It has omnichannel functionality, and it will allow you to add multiple channels. You can have multiple channels within a single automation workflow. That includes Facebook Messenger, push notifications, SMS and email. All of that adds up to convey exceptional results and great value, while also saving time.

• Constant Contact

  With Constant Contact, you will be able to create, but also send and then track emails. Having a good email campaign is crucial and this automated marketing service can help quite a bit. In fact, it goes the extra mile, by offering people the opportunity to collect new emails, establish an automated trigger campaign, and you can even send a segmented follow-up message.

• Metadata.io

  Metadata.io is one of the best marketing automation systems for B2B marketers. It allows you to easily run accounts-based ads and you can optimize and automate your demand generation with ease. They use machine learning and AI in order to fine tune and test ads to deliver the best possible results. With that in mind, Metadata.io can be a rather expensive platform. But having the opportunity to optimize your ads for great returns is what sets it aside from many other similar apps.

• Wiser

  Wiser presents itself as a pricing intelligence and retail analytics intelligence platform. It allows you to acquire valuable data when it comes to market trends, what assortment of products are popular, what prices do competitors have and so on. It helps you create a solid, detailed and powerful pricing strategy. That will make it easy for you to find the sweet spot when it comes to pricing, while conveying a very good value.

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Digital marketing automation has revolutionized the way companies find and connect with clients, while also analyzing competitors. Whether we are talking about B2B market automation and CRM and marketing automation platforms, all of them can be very effective. With their help, it becomes easier than ever to optimize your workflow, target the right clients, while also saving time and company resources. That's why it comes as highly recommended to use these tools shown above, as they can help convey amazing benefits!