20 Best Email Tracking Software and Tools to Use in 2024
How does email tracking work?
Email marketing is incredibly helpful and it can provide a very good return on investment. The main focus is to generate leads and customers, which is possible if you have the right tools. But it's not only about sending emails. You also want to use mail tracking software that will ensure the emails reached their destination. It's important to have an email tracker program to ensure everything is working the way you want and without restrictions.
The idea here is that you can track certain parts of the email to see if the email was opened, if people checked the content inside and so on. There are multiple methods, as follows:
- You can embed tracking pixels, where a small image gets embedded in the email body. That gives you info like the email address of the recipient and if the email was opened.
- Link tracking will basically focus on seeing what links were clicked, the device used and its location.
- Email client integration offers impressive features, like open rates, engagement metrics, bounce rates and click through rates.
Reporting and analytics are also offered by track email software too. These tools will give you campaign effectiveness, engagement trends, along with recipient behavior.
Once you set up the software to help track who opens email, that will help quite a bit. It will make it easy to give you detailed information, comprehensive content, and the results as a whole can be very handy. That way, you will know exactly all the info shared and guidelines, while also being able to save a huge amount of effort and time.
Right Inbox
What's great about Right Inbox is that it's one of the best email trackers while also being a Chrome extension. It will help you track emails with ease, see who reads and opens emails and so on. Aside from email tracking, the tool also gives you scheduling, sequences and reminders for emails. It's a fully-fledged solution and can offer an exceptional quality and value you will appreciate. There is a free version, but with Pro you can access all the features.
EmailAnalytics
With this web app, you can see the email activity and you can assess the response time. It's also a tool for tracking email opens too, and the best part is it can give you a very solid ROI when it comes to improving your email marketing campaigns. It's a very powerful solution and without any training needed, it definitely adds a lot of value, while conveying a solid return for your money. Plus, it's cloud based so you can access it from anywhere without a hassle.
Campaign Monitor
A lot of people use campaign monitor as the best email tracker for a reason. It can help design some amazing emails and the analytics features provided here are pretty impressive as well. They have a complete analytics suite, and you can also learn more about stuff like sales engagement, acquisition, geography and many others. It's a great idea to consider if you want a very professional tracking software, and it can provide a rather impressive benefit if you want good email analytics tools.
Active Campaign
Granted, AC is known for being very good when it comes to email marketing. It is a very powerful email tracker software and it also has automation too. That means you can easily do split testing, automate many email tasks, and just have access to a powerful CRM solution too. That makes it great for any email marketing, and it can deliver an exceptional quality and experience for all users. It's definitely something to keep in mind if you are serious about professional solutions, and the ROI can be great, especially if you want to use email tracking software.
ZeroBounce
The role of this app is to help you verify that emails are being sent properly. It's one of the best email tracking systems. And it does more than that, too. It can help you test emails before you send them, to ensure that you reach your customers in the inbox as fast as possible. On top of that, you can see if you are blacklisted by the user or not. And yes, you can get subscriber activity data, which can prove to be very valuable for any type of business.
Bounceless.io
When you use this tool, you have an option to clean your email list. And when you do that, as most email analytics tools do, you can see click through rates, bounce rates, email open rates and so on. It can be a very good newsletter tracker, and it definitely provides a very good quality and experience. That's why we highly recommend using it, because it's effective and it also has SMTP validation, disposable email identification, but also risk validation and duplicate removal.
NeverBounce
With this all you can clean emails from the list, and also see if the emails were sent. It can be a great email tracker software, and what we like is that it has automated list and bulk list cleaning. They even help improve list health naturally, and it can definitely deliver a tremendous quality and value for money, which is a thing to keep in mind.
Kickbox
The Kickbox tool helps you find emails that are not valid. It can be used for email marketing software tracking and the best part is that it can help you increase deliverability rates. To make things even better, it has open timing, geolocation, email clients, devices, open timing and many others. That's why it's a great idea to use this tool, because it enhances your marketing efforts, while delivering a tremendous quality and experience. You will pay based on the number of verifications, and for $5 you have 500 verifications. Then, it goes up from there based on how many verifications you need to do.
Mixmax
Mixmax helps you track the email impact. It's the best email tracker for Gmail, and many people use it to see how effective their marketing campaign was. Since it's the best email tracking for Gmail for a lot of people, it has started to be extremely appealing for many users. You can get alerts from tracking in real time, and you can also send an individual notification as you see fit. With that in mind, the precision that you get here and the inherent value is what sets it all apart. In case you need good mail tracking and verification software, this can be very effective.
Cirrus Insight
The role of this tool is unique because at its core, it's a sales solution. But it's managed within your email inbox. That's why it has an ability to track open emails, and it can help provide a much better experience. And the interesting thing is that it also syncs with Salesforce and your calendar. That way, meetings become a breeze. Plus, being able to track who opens email is a game changer and it has the potential to help a lot more than you might expect.
Zoho Campaigns
Zoho's toolkit is very popular and the Campaigns tool focuses on email tracking and email marketing. They do a very good jo at helping you identify who opens emails, how often are those opened, etc. They also make it easy to create your own drag and drop workflows, along with dynamic emails, autoresponders and so on. They even have A/B testing to help you find the right email line that converts.
Mailchimp
Mailchimp is the original email marketing tool, but these days it does way more than just sending emails. It comes with A/B testing, along with email analytics, email automation and, you guessed, an email tracker program. The ability to access all the tools you need to grow your business in a single package is amazing, and it just goes to show the amazing contribution they offer, along with the inherent value.
Salesforce Pardot
Pardot is designed as a B2B marketing automation tool. It focuses on email tracking and marketing solutions in general. It also has lead identification, along with rendering, integration and spam filters. Obviously, it integrates seamlessly with Salesforce solutions, which can prove to be a very good solution for marketing, something you have to take into consideration here.
HubSpot
For a lot of people HubSpot is the best option when it comes to email tracking software. It helps you track specific information from emails, ranging from open rates to engagement and so on. All the info is loaded in your CRM, so you never have to worry about any manual tasks here. It helps a lot, and it will convey a much better result than you expect.
MailTracker by Hunter
The app itself is free and easy to use, and it's maybe the best email tracker for Gmail. They do a great job at helping you figure out who opened your email and when. On top of that, they even show how many times was an email opened, what devices were used and all kinds of other relevant information. Plus, it's free of charge, and you can acquire a very good amount of data.
AtomPark
Atomic Email Tracker from AtomPark is a great option for those that want to know who are their subscribers, what links they are clicking on, you can track who opens email and other relevant stuff. All of that is very effective, and it can help convey a much better experience than expected. That's because it's easy to set up, you can see subscriber country and IP, along with the stuff they read in the email. It's relevant, great info to have.
MailTag
We like Mailtag because it adds automation features to the inbox and it does that in a very cohesive, professional manner. It can also enable you to set up automated emails and receive real time notifications, which can prove to be extremely handy, something you may want to think about.
Streak
If you want to use Streak, you will notice that this Chrome extension for Gmail is very good. It's greatly focused on relationship management. And yes, it's pretty much your own CRM solution added to the Gmail inbox. It allows you to track leads and collaborate with the team.
Mailtrack
Mailtrack's main appeal is the fact that it can provide you with all the info you need about email tracking. It's maybe the best email tracking software for those that want something more minimalist and easy to use. With that in mind, it also has a free plan, and it could be a solid option to keep in mind. It also has a very inexpensive paid plan, with additional features that you can access whenever you see fit. All in all, we found it to be an exciting and very reliable tool with lots of things to use and adapt to your requirements.
SalesHandy
As the name suggests, SalesHandy is a great tool that can help with email scheduling and email tracking. You can track open emails with ease, and they even give you a desktop notification for every link and email that you opened. On top of that, you can also save email templates, and that alone will make it easier to connect with people. Plus, the newsletter tracker and email open rates are great options to have, too.
Conclusion
We highly recommend using any of these tools if you want a reliable email tracker program. All of them are very dependable, and you will appreciate their ease of use, along with the impressive quality and experience. Rest assured there's a great quality to be had, and the experience is going to be very good all the time. Plus, the different implementations and features will impress you, just because there's always a tool that can fit your own requirements and requests. In the end, it's important to focus on the quality of the service and if it fits your budget, because there are tons of options to consider!