Top Account-Based Marketing Software Platforms for B2B Success in 2024
Understanding What is Account-Based Marketing
At its core, account-based marketing is a business strategy. The idea here is to focus on account awareness. You are concentrating your marketing efforts on specific accounts and organizations. It's very useful especially in the B2B sector, and it can help generate a lot of customers and leads in the long term. With that in mind, an account-based selling tool can be extremely valuable, and the platforms below are a great example of that.
Demandbase One
It's a very good GTM platform that can be one of the best account-based marketing vendors that you can use. What it does is it helps you target and identify customers for your business. It uses AI-powered insights, along with a unified view of intent. That leads to better execution, more time saved, along with the ability to control your resources better. The overall return on investment can be extremely good, and you will find this to deliver all the stuff you need in a single platform.
Revenue AI
Created by 6Sense, the tool is designed to help you with creating the best sales pipeline by tracking and managing the best clients. It gives you all the knowledge you need in order to take the right decisions, while saving time, finding and creating buying groups, and then ensuring that you have access to the best possible information and solutions before taking any decision.
UserGems
UserGems will help you create a good ABM strategy because it helps you narrow down when prospects are changing jobs. They do calendar tracking, account and contact tracking. So it does allow you to keep an eye on contacts and ensure that whenever they go to a new business, you can start connecting with that company in no time. It's very useful for a good account-based marketing strategy and lead generation, so keep it in mind.
ZoomInfo
They have become one of the top account-based marketing tools on the market. They have a large business database with various tools to help you narrow down the right customers and how you can establish the right strategy. They can also search by company and contact, and then you can figure out who is the right contact to connect with. They make it very easy to clear data that could be old or not efficient anymore.
Clearbit
Clearbit is offering some extra features when compared to other tools for account-based marketing. They have a data activation platform whose focus is on getting access to the high-value leads. Once you find those leads, you can engage them and thus generate new customers. That makes it ideal for something like B2B marketing, for example. The platform is flexible and very reliable, while still offering a huge amount of customization features and solutions.
AdRoll
AdRoll focuses, as the name suggests, on digital features and advertising. They can help you find ways to discover a problem, for example when you lose customers during checkout. Then you can use their ideas to help create a new system that would help solve those issues. It's a very reliable and effective set of tools, one that's easily modifiable and customizable to fit your requirements in the long term.
RollWorks
With this tool, you can easily find the right strategies, figure out how to engage clients, and also see how effective your ABM platforms and strategies really are. They even have automated emails to speed up the process and help you find the right solution. It's not going to be very time-consuming, and it will give you the ability to save plenty of effort and time, too.
Terminus
Once you use Terminus, you can easily create a pipeline from the target accounts. Then, this is one of the few ABM tools that will make it easier to execute larger scale personalized campaigns. They do have a native, multi-channel approach that will boost engagement via email, chat, ads and so on.
Marketo
Marketo is a good ABM marketing software that uses automated predictive scoring and AI. Its role is to help you find the right accounts that you can target with your marketing strategies. Once you do that, it will make it much simpler to save time, increase engagement and so on. The best part is that it works over multiple channels. And thanks to the AI integration, the overall automation is very good. That will allow you to save time, improve your overall results, while also delivering a stellar result.
BrightTalk
You can also use an ABM platform for event marketing. Yes, this is a good solution in particular because you can generate leads via any virtual event or webinar. It really is great because it will help you save time, you can increase registrations, while also target specific types of customers, if you so desire. All of that adds up to deliver a more consistent, comprehensive and professional result.
Bizzabo
Creating great events and promoting them online can be tough. With this account-based marketing software, things are much easier. The benefit here is that it allows you to promote and manage branded events. You will get access to data, real-time analytics, insights generated by AI, all of which can help improve and enhance your marketing efforts.
Unbounce
Unbounce focuses a lot on the web experience, and that's for a very good reason. It helps you design very good landing pages that could boost your conversions. The drag and drop approach makes it more accessible to any user, and you still get to have control over the entire experience. Moreover, Unbounce has a smart copy tool that will assist you as you create emails, ad copy, headlines and even longer blogs.
Outreach
Outreach is extremely good at helping you automate sales engagement. It can help you with pipeline generation optimization. You can access a large database of sales engagement data, and you will be able to forecast info with a lot more success.
All these account-based marketing tools can be very effective for any B2B business. Finding the best and most reliable contacts and business partners can be difficult to achieve. But with ABM marketing tools like the ones listed here, things become a whole lot simpler and easier. That's why we highly recommend investing in the best account-based marketing solutions, as they can help automate many of the marketing tasks, while also increasing your revenue!