20 effective ways to drive traffic to your website in 2024

Generating traffic for your website is not only vital for its success, but it's also the best way to bring leads and customers. The challenge that comes from generating traffic is that there's no sure-fire way of acquiring the attention of customers. However, there are a plethora of unique methods that have proven results. Here we will outline what methods are the best when it comes to bringing traffic to your website.

Offer discounts

Discounts are very effective when it comes to driving traffic, and that's for a very good reason. People always want to buy stuff at a lower price. Having discounts in the form of bundles, flash sales, and coupon codes, all of these will drive more sales.

Not only that, but people will also share those discounts with their friends and family. That's the benefit of using discounts and sales; those will bring in more traffic and potential customers. However, you do want to make sure the discounts are appealing enough to generate those extra sales.

Paid advertising

One of the best ways to bring in traffic is via paid advertising. Platforms like Google Ads will help bring in a lot of leads to your website. However, it's still your job to turn them into a paid customer. The advantage is that when you use paid ads, you only pay for clicks. So even if someone sees your ad, yet they didn't click on it, you won't have to pay for it. Ads also bring great features like targeting behaviors, demographics, and interests. Plus you can also use ad programs on social media as well.

Remarketing

Remarketing, or the action to market previous visitors, is a great way to bring in more customers. The advantage is that you connect with people who already know your website but didn't buy anything. Now you can offer them exclusive deals so they come back, and this works really well. Studies show that remarketing increases the chances of conversion by 43%. It's an excellent opportunity for you to boost traffic, and it's very effective in the long term.

Write blogs

Blog posts are very good at generating lots of traffic. The reason for that is a blog post has its entry in Google or any search engine. That also means you can have a plethora of ways for people to find you. According to OptinMonster, if a business has a blog, it gets 97% more links to the website. Not only that, but you also tend to get 55% more visitors when compared to a business without a blog.

But that also means you have to be consistent and post often, not just randomly. Once you start posting very often, the results can be very good for your company. You can generate a lot of leads while also bringing in new people to your website all the time. A good idea is to have a combination of evergreen topics but also trendy ones. That way, you can grab traffic from a multitude of sources.

Create video content

Aside from writing blogs, it's also a very good idea to create video content. What makes videos amazing is that people can find them online without an issue. And you can also repost them on YouTube, social sites, etc. That way, you can increase the chances of people finding you. Since, after all, you can link to your website. Video marketing is great whenever you choose to launch a new product, provide discounts and sales, etc.

Work with influencers

Influencer marketing is a great option because you get to access an already existing audience. You don't have to create your audience, however, you can benefit from someone else's audience, which is a very good thing. Influencer marketing ROI can be up to 16 times higher when compared to regular marketing methods. Plus, there are influencers in pretty much any niche. That means you can find someone to promote your product, and you get to choose who you are working with.

Offline advertising

It's quite easy these days to guide offline customers to your website. You can have all kinds of real-life ads with a QR code that leads them to your website. If you already have a physical store and want them to visit your online store, then you add QR codes and guide people to your website. Plus, you can even offer a discount code for those clients who also buy from you online.

Guest blogging

Guest blogging is similar to influencer marketing, in the vein that you can access someone else's audience. But in this case, you are working with a blogger who already has an established audience you can access. You pay them to post the content, and you can link people to your website. It's a great opportunity to boost traffic, and it's not that expensive, either.

Local marketing

It also makes a lot of sense to try and opt for local marketing. When you have a brick and mortar company, you do want to try and reach people in a variety of ways. Sending direct mail, participating in various local events, working with local journalists, and even joining the local business directories all of that can help. You can have your company name and website links posted offline, and people can visit your site, which brings quite a bit of traffic.

Transform your content into different formats

The idea here is to take existing blog posts and turn them into a short podcast. Or you can transform that blog post into a video. Or you can take a video and turn it into a blog. It's also a great idea to take a post from Instagram and turn it into a cool Pinterest post. The possibilities are limitless. And the focus is on using your current content in as many ways as possible. That way, you can have a great presence on multiple platforms!

Be active on social media

Posting content often on social media is always helpful, because there's a chance that it could become viral. Plus, trying to cover multiple social sites with unique content is always helpful. As we said earlier, you should always try to repurpose content to fit a multitude of platforms. However, it also makes sense to have content unique to each platform. That way, people will be interested in following you everywhere. And on top of that, it will generate interest and followers will share your content with their friends!

Harness the power of directories and forums

Forums and directories are not as popular as other forms of media. But make no mistake, you can still find a plethora of people on local directories, not to mention local/international forums or sites like Reddit. They can be a goldmine, especially when we talk about niche content. Be active on forums pertaining to your niche, and always add the website link as your signature. It might not seem like much, but it can help generate a lot of traffic.

The same thing can be said when it comes to Quora or answer sites. Being active there will help boost your industry authority, and you also get to help people. Plus, those can be very good backlinks to your website. The more you help others, the better it will be, so try to keep that in mind!

Email marketing

Email marketing is a solid option for traffic generation. You can start offering free ebooks and various deals in return for the email addresses of your website visitors. Then, you can send emails whenever you have new products, sales, and other great deals for your customers. Of course, you can also encourage people to invite their friends in exchange for certain rewards, and then you can drive those people to your website via email marketing!

Optimize your content for voice search

Voice search optimization is great because you will rank higher if you optimize your site accordingly. It's very easy for people to initiate a voice search, and the best part is that not every competitor is optimized for that. As you optimize your content for voice search, you will see an increase in traffic. Ideally, you want to optimize for answer-focused content, optimize for snippets and also research some long-tail keywords.

Create a podcast or appear on one

Yes, podcasts are very popular right now, and having a podcast can be a great marketing idea. Plus, even if you appear on one, you can let that audience know about your products, business, and website. It's definitely worth trying it out, especially if you are serious about growing your company. After all, you want to reach the largest audience possible, and creating/being a guest on a podcast will always be worth the effort.

Start creating content better than competitors

What you can do is assess exactly what ranks very high within your niche. See what's already there and what that content is missing. Believe it or not, this is a great way to outshine high-ranking content, and it works extremely well. Not only that, but you can actively educate and help others. That way, generating traffic for your website is the cherry on top!

Refresh your content often

Making sure that your older content is up to date also helps a lot. That's because you want to be 100% sure you have great, updated content for everyone. Plus, updating your content helps with ranking, too, which is extremely important. Check your previous content: see if you can add new statistics, newer and more relevant info, etc. Doing that is definitely going to help!

Create linkable content

The idea behind linkable content is that you can have high quality content everyone can link to as necessary. In order to do that, you must perform lots of research and ensure that you can educate and assist people with your content. Then, everyone will start linking to the posts you made. Plus, you do want to list your site anywhere you can, from online directories to search engines and any other industry-specific directories if possible.

Add hashtags in your posts

Hashtags make it very easy for you to be found online. They are widely used on social media. The way they work is also very simple. For example, if you add the #food hashtag, when people click on this, they will see food-related content, including your video/post. That's free exposure and also the reason why hashtags are so popular. If you want to be found with ease in the online world, hashtags are maybe the best option for you to keep in mind.

Design a landing page

Many times, people will find you online because you have a landing page. The idea behind such a page is that it's specific to your offers. It's the type of page where you resonate with people's problems and challenges in the beginning. And then, you explain how your products/services will help those people. And, of course, you also offer a free trial, a discount, or a deal that helps close that sale.

Over the years, landing pages have evolved from being very simple to overly ornate and with lots of info. Regardless, their purpose is to help generate sales, and they do a very good job at that. All you need is a great template, immersive copywriting, and also a stellar call to action. Once you have that, it becomes much easier to generate sales and customers.

Conclusion

There are a plethora of traffic sources you can use for your website. It always comes down to using as many of these as possible, along with industry or niche-specific options if you can. Driving traffic to your website becomes easier if you're active on social media but also stay engaged with your clients. Plus, other things like having a referral system can also be just as effective. Try to use as many of these ideas as possible, and don't hesitate to adapt them to your needs. In doing so, you'll end up having excellent results and a lot more leads you can turn into paid clients!